Boondh
Boondh is an enterprise with a social mission to make the menstrual cup available in India at affordable prices with great quality and comfort.
Boondh is launching the #STOPPERIODPENALTY campaign focusing on Menstrual Discrimination and Exclusion, a form of GBV the effects of which are severely downplayed in our society under garbs on society, culture, tradition, religion and more. Through this campaign, they aim to encourage interventions and redressal for acts of menstrual discrimination and exclusion.
Empowered Design developed a logo for and style guide so Boondh is able to present campaign material cohesively. Empowered Design also designed a media toolkit to explain how to best communicate topics around menstrual health.
StopPeriodPenalty Logo by Camilla Gray
Media Toolkit by Corrina Pellegrino, with support from Griea Taylor
